normal behaviour is effortless, with yellow crossbody held tilted in model's hands

Need more Normal in your life?

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Designed to be light-weight, light-waste, and light on your wallet. Bags that work for you, and not the other way around.

Extra Ordinary Bags

green hippack hanging across a body covered in a beige sweater

Redefining Normal through Slow Fashion.

Learn more about who we are, what we are up to in our California production studio, and what makes us So Normal.

For Home and Office

We have all sorts of easy solutions to help you organize, beautify, and Normalize your life.

door wedge hanging on door handle
yoga mat strap illustration with yellow mat

Other Normal Goods

We are makers at heart, and have extended our product line beyond just leather. Whether it's whimsical, one-of-a-kind rugs that can elevate any old space into a special nook in your home, or hand printed letterpress prints that investigate the ins and outs of normal behaviour, everything we offer is well-made by us, in-house.
3 pencil case illustrations in different phases of use.

Wildly Normal

thin belt on tree
all in one wallet in yellow on branch
card wallet on tree branch
hippack hanging on a tree
passport cover in brown
small bag in green on tree