Normal is just the mean. It is constantly in flux; as we change, so too does Normal. With this in mind, normal Behaviour makes well-crafted wardrobe staples that challenge the standards, with quiet surprises and innovations to swing the balance.
Our products are made with high-quality, full-grain leather with an incredibly soft hand, to create pieces that are a pleasure to wear, but will stand up to time. We believe that quality should be accessible, and that you are more than just the labels you wear. Our objective is to complement lives, not define them.
We value function and utility, and streamline our designs to focus on making highly wearable, versatile purses, backpacks, and other personal accessories. We want to elevate the bar on quality and ethical production to define the standards of the fashion industry.