Collage of various objects including clothing, artwork, technology, and office supplies.
Collage of various objects including clothing, artwork, technology, and office supplies.

Shifting Behaviour

‘normal Behaviour’ is now a catchall for All of our Interests and offerings!

  • An abstract icon of a tennis racket with a tennis ball in the background, in green and yellow colors.

    Custom Leather Work

    With 9 years in leather production, and two robust collections, I’m confident we can make whatever it is your need. From bags to wallets, sword scabbards to ceremonial pipe organizers, let’s see what we can dream up together.

  • A green reticle or crosshair sight pattern on a yellow background.

    Visual Design Work

    Specializing and brand identity and conceptual driven design. Also skilled in visual design, and even some web, I would consider Adobe Creative Suite one of my best friends, but the one that always wants to go to fancy restaurants and then runs to the bathroom when the check shows up.

  • A network graph with a central node connected to multiple outer nodes on a light yellow background.

    Interdisciplinary Art Work

    It all began for me in conceptually driven art. I have a background in fine art, and would call myself a sculptor if not for it’s common connotation towards chiseling marble and forming clay. Occasionally, I show my work in the USA and Canada. Sometimes, it’s even for sale.

Prideful Moments


In-Person Events

One of our great joys over the years has been getting to meet other fans of ‘normal’ and connecting with other humans on our love of practicality, functionality and bold yellows.

normal Behaviour in-person show display showing products on display on table with business signage

Art RESIDENCIES

Spending dedicated time on art making is quite a luxury and we’ve been lucky enough to travel to several locations to generate full bodies of work in mere weeks.

back view of DIY bowling alley project "Mainstream" in Muncie Mall

Brand Design

It’s concept meets clarity, and a true passion we’ve discovered in ourselves since beginning normal Behaviour.

business cards, care cards and price tags for normal Behaviour in peach and yellow palette

Reach out for a free quote for all your creative ideas and let's bring them to reality!

Let’s Discuss

About

Close-up photo of a woman with light brown, wavy hair and light skin, smiling softly, wearing a white top, with a bookshelf filled with colorful books in the background.

normal Behaviour has grown from a small line of leather goods in 2017 into a small production design studio that spans from a wide world of 3D objects to 2D and digital design.

Heather Van Winckle is a visual artist, sculptor and the lead designer of normal Behaviour. She is passionate about problem-solving and practicality, and her designs are a reflection of her values.

“Making physical things is a deeply rewarding process as a designer, and allows for direct innovation and refinement of our ideas and processes. It helps us reduce our waste in the long run and make thoughtful choices for the future.”

- Heather Van Winckle